There are multiple ways of creating a profile via API:

Trigger a KYB journey with redirect

Create a profile via API

Approach	Description
Without search	Creating a profile without doing a lookup to data sources, this approach covers entity types such as sole traders, funds, trusts etc or companies where there is no need to match them to a datasource.
With search & user decisioning	Creating a profile using a lookup to a business data source to match the record, having a user review any possible matches if required
With search & automated decisioning	Creating a profile using a lookup to a business data source to match the record, using automation to perform any matching