---
title: Create a profile via API
slug: detected-apis/create-a-profile-via-api
createdAt: 2025-09-16T11:18:22.139Z
---

## Overview

There are multiple ways of creating a profile via API:

| **Approach**                                                         | **Description**                                                                                                                                                                                         |
| -------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| [Without search](docId\:kgrD4NALkkZd7fa8o9xHN)                       | Creating a profile without doing a lookup to data sources, this approach covers entity types such as sole traders, funds, trusts etc or companies where there is no need to match them to a datasource. |
| [With search & user decisioning](docId\:J3GkpoC_kmUDK2CFwn30h)       | Creating a profile using a lookup to a business data source to match the record, having a user review any possible matches if required                                                                  |
| [With search & automated decisioning](docId\:gzQ8Eg1CCcpBKkmWsbwq9)  | Creating a profile using a lookup to a business data source to match the record, using automation to perform any matching                                                                               |